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However You Build Your Email List, Managing it Matters!
One of the most important rules in email marketing, if not the most important, is to send only to those who have explicitly indicated that they want to receive your organization’s emails. People can...
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Two Common Email List Maintenance Scenarios – and How to Address Them
In my previous blog, I talked about the importance of continually maintaining your email list in order to establish a strong sender reputation, improve relationships with ISPs, and most importantly,...
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